Do you want better value for money from your Google Adwords?
We help businesses exactly like yours. We have developed a proprietary Analytics Tool
which quickly and effectively assesses and answers these types of questions:
Which marketing initiatives are most effective?
What are accurate traffic patterns/trends on my website?
Which customer and customer segment are most valuable?
Where are my visitors coming from and what do they do on my website?
How can my website convert more visitors into customers?
Which keywords resonate with prospects and lead to conversion?
Which online ad or creative is the most effective?
Are there website design elements that are turning visitors away?
What site content are people most interested in?
How could my website be enhanced to maximise sign up rate?
This is where our Analytics Tool comes in.
So the bottom line is that our Analitycs Tool will give you a way to learn about what is
going on behind the scenes online, and you can take this information and use it to your
advantage to improve your website return on investment, increase conversions, and make
more money on the web.How does it work?
We have combined the skills of Iain McCormick PhD, a respected Organisational Psychologist
with those of Silvio Ferrero, a highly talented web consultant and a Qualified Google
Adwords Professional.
This combination gives us the insight to understand prospective clients and the web skills
to recommend effective improvements.
We follow these simple 4 steps:
1 - We insert our Analytics link
This link goes in your thank you page (this is the page showing after the enquiry form has
been submitted).
Thank you for your request for a free consultation at
........
If you would like to be in our monthly draw to win a $....... voucher, please click here to answer 5 questions.
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2 - We capture your critical Analytics Data
We provide a range of questions to assess what your respondents are
doing and why. We gather critical information to understand your
potential clients, their web behaviour and motivation.
The Analytics process is dynamic and enables ongoing changes based on the findings that
leads to a much better conversion between enquires and purchases.
For example:
Analytics question: When you requested an appointment/brochure, were you
a first time visitor?
Analytics question: If you used a search engine (e.g. Google) to find our website, how
many pages did you search?
Analytics question: Why did you click on our advert?
Analytics question: What convinced you to request an appointment/brochure?
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3 - We collect results
You can view your results online in real-time.
You can even elect to receive an email upon completion of responses.
4 - We provide you with monthly feedback (see Case Study
below)
Case Study
We recently worked with a UK based clinic helping them to refine the brochure request page
of their website.
Below is a small sample of the Patient-Analytics questions and information that we
collected.
1 - Were the people who requested a brochure first time visitors? It is very important to
know as we were very interested in how many of the visitors were just "brochure
collectors" as distinct from genuine enquiries.
The results are very encouraging as 97% were first time visitors indicating the brochure
request page was effective in accessing genuine requests.
2 - If a search engine (e.g. Google) was used to find the website how many pages did they
search? We work hard to get our clients Google Adwords campaign on the first search page
of Google in their respective areas. If people search several pages then we could be
wasting our clients’ money.
The results indicate that 56% of visitors only search one page and 81% search three or
less. This information allowed us to specifically target their advert.
3 - Why did the visitor click on the advert? This is extremely important as it uncovers
the motivation or trigger for the visit.
This tells us that the wording of the description and the title of the service are vital
and also confirms that the position of the advert justifies paying a higher price.
Whenever an answer raises more questions, more Analytics research on the topic could be
warranted.
What is the difference between a simple Survey and your
Analytics Tool?
Customer retention and patient satisfaction surveys only assess
reactions to the level and quality of service - not why people buy!. Our
Analytics Data resolves your marketing problems and gives you a clear
understanding of the behaviour and motivation of why visitors buy. The Analytics
Tool is a proven marketing research system that helps to eliminate risk, guesswork,
uncertainty and enables a clear path to better results.
Does the service work?
These are testimonials of satisfied clients who have used our service to dramatically
improve their business.
"I really appreciate all your work with Aon Asia. Thank you so much for all the
creative input this year. Excellent results."
Tom Armstrong
Regional HR Director
Aon Asia
"The web solutions you developed have proved extremely
successful and profitable, and have complemented our national newspaper and television
advertising campaigns. The Internet is now very much part of our ongoing marketing
strategy, and we intend to increase our resources towards it."
Brendan Kearney
Chairman - The Private Clinic, Harley Street, London
"We are extremely satisfied with your web solutions. We
have found Mr Ferrero a very efficient and easy person to work with. He was very receptive
and quick to grasp what we were looking for, but his own input was invaluable."
Grazyna Witek
House of Mirrors - London
"I had a very definite idea of what I wanted for my web
marketing and web advertising. You immediately understood my concept, and translated it
into my vision."
Donna White Interior Design
Auckland - New Zealand
What do I do next?
To find out more and to activate your 30 day free trial account please complete the form
below.
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