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CASE STUDIES / SUCCESS STORIES

Solutions for Automotive

Consumers use Google to find auto dealers

• Google is #1 in automotive search referrals, sending more traffic to auto sites
   than all other search engines combined.

 

Show your ads to people searching for results in an area you define with a radius and centre (left) or polygon (right).

Target Local Customer

Google has the ability to target users by state, city or geographic location, enabling an automobile dealer to reach local customers.

• The Google network provides dealers with access to local new and used
   auto shoppers, parts and accessories shoppers, or consumers needing
   vehicle repair.

• Local commercial searches – those seeking merchants "near my home or
   work" represent 25.1% of all searches performed by online shoppers.

• Local consumers with Internet access use search engines 22% more
   frequently than printed Yellow Pages.

With Google, dealers can calculate to the penny how much it costs to drive traffic to their website, generate qualified leads and, most importantly, sell vehicles.

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