Google AdWords by a Qualified Google Advertising Professional

Google AdWords™ turns procurement managers & key business decision-makers into customers.

The next time you find yourself weighing media options for building awareness of your brand or driving lead generation and sales, consider the following:

• More business professionals, engineers, and senior executives prefer search
   over information portals or manufacturer websites when looking for information
   on business and industrial products and services online.

• 86% of industrial markets business professionals said that Google is their top
   choice of search.

• Google users are more likely to request services and product information via
   phone number look-ups, office locators, content downloads, etc.

Users searching for BtoB Technology solutions	57% use to become aware or learn more about new products & technologies	44% use to research solutions to determine product needs	52% use to compare product and service prices	50% use to select a product or brand
Source: Media-Screen, September 2004