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SUCCESS STORIES / INDUSTRY RESEARCH

The Cooper Gallery, Noosa, Australia Business type: Art Gallery Business size: Medium www.thecoopergallery.com.au

Increase in-store sales, inform customers about new artists, artwork and exhibitions.
Represent new and emerging artists.

The new owners acquired the business about a year ago and wanted to explore the Internet as an additional marketing method. This new advertising strategy resulted in an immediate and sustained increase in sales, and currently 15% of their business is generated from Google Adwords.

Google Adwords offers a programme called Analytics which is a very sophisticated tracking system. Through Analytics The Cooper Gallery found artwork searches coming from Chicago, USA, the UK, Europe and other parts of the world.  As a result they are now considering starting campaigns specifically targeted to new markets that were previously not accessible to them.

Google Adwords has also helped their goal of finding a stream of new artists every month,
as well as increasing their database of prospects and clients about new and emerging artists, their artwork and forthcoming exhibitions.

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