The Cooper Gallery
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Increase in-store sales, inform customers about new artists, artwork and exhibitions.
Represent new and emerging artists.
The new owners acquired the business about a year ago and wanted to explore the Internet
as an additional marketing method. This new advertising strategy resulted in an immediate
and sustained increase in sales, and currently 15% of their business is generated from
Google Adwords.
Google Adwords offers a programme called Analytics which is a very sophisticated tracking
system. Through Analytics The Cooper Gallery found artwork searches coming from Chicago,
USA, the UK, Europe and other parts of the world. As a result they are now
considering starting campaigns specifically targeted to new markets that were previously
not accessible to them.
Google Adwords has also helped their goal of finding a stream of new artists every month,
as well as increasing their database of prospects and clients about new and emerging
artists, their artwork and forthcoming exhibitions.
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