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CASE STUDIES / SUCCESS STORIES



Solutions for the CPG Industry



ComScore Audience Insight Measures, Winter 2005

Now you can reach your potential customers at the exact moment they are seeking online information related to food, health, beauty, pets, baby care, and household products and services.

Consider Google advertising to reach customers with:

• Samples. 56% of online consumers who use search in their CPG
   decision-making have requested a CPG sample online.

• Recipes. 65% of Google users search for recipe ideas online.

• Promotions. 70% of Google users visited a CPG website to participate in a
  sweepstakes or other contest.

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