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SUCCESS STORIES / INDUSTRY RESEARCH

Cranmore Cattery, Surrey, UK Business type: Cattery specialising in short/long term pet care Business size:  Small www.cranmorecattery.co.uk

To supplement bookings in off peak periods and attract last minute customers.

This is a small and delightful business set in the Surrey countryside, that will lovingly look after your cat while you are away on holiday. Initially its owner was reluctant to do any internet marketing. However, since we set up a campaign for her, she has had such a strong response, that she is now considering expanding her business and increasing her prices by 50%. 

A highpoint was when somebody's butler phoned to place two very aristocratic cats.

That's a result - by any measure!

Last month's figures:

Number of people searching = 7,139
Number of clicks for Cranmore Cattery = 149
Cost per click = 0.12 pence
Monthly cost = £17.88

A staggering result considering a cat is charged at £6.50 per day, one client leaving a cat for three days pays for all the advertising campaign.

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