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CASE STUDIES / SUCCESS STORIES

Solutions for Entertainment

There is no longer a mass market. Today, there is only a mass of options. Entertainment customers are everywhere. Doing everything. They watch TV, read the paper, listen to the radio, and surf the net – often all at once.

As mass media continues to fragment into competing interests for consumer attention, how do you cut through and capture the attention of customers amidst the chaos?

Increasingly, the answer has been online. Millions of movie, TV and music fans are avidly seeking your entertainment offerings through Google. With Google tremendous reach, you can be front and centre for passionate viewers and listeners who buy products and tie-ins for every entertainment property – throughout your product's life cycle.

The result? Highly-qualified traffic that translates into increased sales and better ROI for you!

Here's why you should use Google for your advertising in the entertainment vertical:
• 86% use a search engine to find movie sites
• 85% use a search engine to find gaming sites
• 84% use a search engine to find music sites
• 73% use a search engine to help them read reviews
• 61% use a search engine to check movie times

The Google Network drives as much or more traffic to Movie, Game and TV Sites than the top search engines combined.
• 56% for Movies
• 56% for Games
• 50% for TV

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