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Who are Google Advertising Professionals? Google Advertising Professionals are online marketing professionals, agencies, and other individuals - such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants - who currently manage or want to manage AdWords accounts. They must sign up for the program successfully, have an active AdWords account and meet special requirements. Qualified Individuals and Qualified Companies go to extra lengths to attain this status, including passing an exam designed to test whether they have an advanced and in-depth knowledge of AdWords.Why do I need a Qualified Google Advertising Professional? You don't. You can open an Adwords account anytime online, however the following reasons are why you would benefit from using a qualified Google Advertising Professional: * Creative ad copy. Unless your ad is accurately targeted and written with specific skill and expertise, you could end up attracting unnecessary and unwanted clicks. A campaign can generate high volumes of interest from the outset and therefore good quality control is required to avoid spending your budget too quickly. * Campaigns can underperform and produce zero results - this is mainly due to an inexperienced person trying to manage the campaign. Running an effective campaign requires trial and error AND time. Most businesses prefer to dedicate their time to running their own business well, and letting the Google Professional run the campaign well. * Campaigns and keywords that aren't optimised can be expensive because a low click-through rate affects campaign performance and therefore increases the costs, while campaigns and keywords with a better click-through rate are placed above your competitors at less cost to you. * To get the most from your pay per click campaign, and maximase your ROI (Return on Investment) you need experience and knowledge of the many advanced features now available in Pay Per Click engines like Google Adwords. Many in-house web managers do not have this expertise. How many companies advertising on Google Adwords? Thousands and thousands of companies all over the world, from your local companies to Virgin, Microsoft, HSBC, American Express, etc Why should I advertise when I can get my website listed free of charge on the Directory? When launching a new website a search engine can sometimes take 3-6-12 months to list your website. Furthermore your site could get ranked down to page 10, 15 or even below 20, and consequently this limits your exposure as visitors tend to only search the top few pages. Optimising your website to get listed within the first few pages requires special techniques that can be very costly, and with no guarantee of any rankings at all. In this case, pay-per-click is the only way of getting cost-effective results quickly and effectively. Google Adwords works well in conjunction with search engine optimisation, as it helps to identify the most popular keywords to optimise the content of your website, which considerably increases your chances of getting listed on the Directory. We have extensive knowledge in search engine optimisation, and boast many websites listed at the top of Google, Yahoo and MSN. |
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