Why do I need a Qualified Google Advertising Professional?
You don't. You can open an Adwords account anytime online, however the following reasons are why you would benefit from using a qualified Google Advertising Professional:

* Creative ad copy. Unless your ad is accurately targeted and written with specific skill and expertise, you could end up attracting unnecessary and unwanted clicks. A campaign can generate high volumes of interest from the outset and therefore good quality control is required to avoid spending your budget too quickly.

* Campaigns can underperform and produce zero results - this is mainly due to an inexperienced person trying to manage the campaign. Running an effective campaign requires trial and error AND time. Most businesses prefer to dedicate their time to running their own business well, and letting the Google Professional run the campaign well.

* Campaigns and keywords that aren't optimised can be expensive because a low click-through rate affects campaign performance and therefore increases the costs, while campaigns and keywords with a better click-through rate are placed above your competitors at less cost to you.

* To get the most from your pay per click campaign, and maximase your ROI (Return on Investment) you need experience and knowledge of the many advanced features now available in Pay Per Click engines like Google Adwords. Many in-house web managers do not have this expertise.