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SUCCESS STORIES / INDUSTRY RESEARCH

	Greg Langdon, Orange County, Los Angeles, USA Business type: Tennis Professional Business size: Small www.tennis-101.com

Find new customers in the quiter winter months and to move away from depending on the Yellow pages to find new clients.

Greg said "I'm very pleased with the early stages of the campaign. I launched the campaign on Tuesday evening and by Thursday morning I had booked my first client. In that time I spent $2.68 on Google Adwords, and I got $350 worth of business from it."

"I have never been so busy in the middle of winter as I am this year, and it's only going to get better. The interesting thing is that, in the past (the old-fashioned way), people would call me out of the Yellow Pages, we'd talk about tennis lessons on the phone for 15 minutes (only if I was in, or they could reach me!), I'd give them my web address, they'd check it out, and only a certain percentage of them would call back to book a lesson. Now with the Google campaign, people are seeing the website first, and calling me to book the lesson! It eliminates the time wasted on the telephone. Plus, I'm having colleagues all over the country calling me to say they've seen my website and love it!

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