We create ads and choose keywords, which are words or phrases related to your business.
When people search on Google using one of your keywords, your ad may appear next to the
search results.
Now you're advertising to an audience that's already interested in you.
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Reach
Your ads are distributed continuously and on a massive scale. With AdWords you can reach
approximately 80% of the users on the internet.
Cost
You can choose your daily maximum spending limit. Google display your ads so that the
number of clicks you receive does not exceed your daily budget.Pay Per Click
AdWords also offers a high return on your investment with minimal risk.
Cost per Click, or CPC advertising, means your AdWords account is only charged when a user
clicks on your ad and is taken to your website, and possibly become your customer.
You are not charged at all when your ad appears on Google and does not receive a click.
No minimum spending
There is no minimum spending. The cost per click is generally based on the position on the
page you want to appear. It can cost as little as 0.05 cents per click.
Flexibility
Google AdWords offers you complete flexibility and control with the ability to make
unlimited changes to your account, or to pause and re-start the campaign as often as you
like.
Targeting options
You can target ads to the specific location and language of your customers:
Regional/Local, Country, Global and Customised Targeting to target highly specific
areas.
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