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Incontrissimi, Milan, Italy
Business type: Online Dating Agency
Business size: Medium
www.incontrissimi.com |
Finding new subscribers on a regular monthly basis.
Incontrissimi was looking to maximise its exposure on Google's search results and also to
advertise to as many Google users as possible.
One of the most powerful things about Google AdWords is the ability to localise a message
to a city. "When someone in Milan searches for a date in Milan we show them the
relevant advert," Michele says. "That makes us appear as a local provider, which
we are. But we're in a lot of other places as well. Business ultimately happens
locally."
He adds that AdWords enables Incontrissimi to track the performance of local markets and
quickly make adjustments to campaigns in those markets. "I've not found another
system that can do what AdWords can."
"I spend between 1 and 4 Euro to sign up clients that are worth 15 Euro
each."
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