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Adwords Qualified Professional - Google
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Rassegna Stampa

Web advertiser makes move
Sunshine Coast Daily

How to make money with Google Adwords
Media Week

Adwords seminar for success
Innovation Centre
University of Queensland


Silvio is the Guest Speaker at the Innovation Centre at the University of Queensland on Wednesday 22nd November 2006.

The seminar will start at 12pm and followed by a light lunch.

Topics:

* Basics of Pay-Per-Click advertising

* Introduction to Google Adwords

* Features and Benefits

* Basic terminology

* Choosing Keywords

* Creating compelling ad text

* Language & Location Targeting options

* Optimise to increase conversions

* Optimise to increase Quality Score

* Conversion Tracking

* Common errors and how to avoid them

* Integration between Google Adwords and SEO
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