Rays
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Rays Health Retreat, Buderim, Australia
Business type: Natural Health Retreat
Business size: Small
www.rays.net.au |
To generate more traffic to the website nationally and internationally in order to
increase its marketing reach. The owners also wanted to build brand awareness and create
more sales.
Rays Health Retreat is expanding and therefore the owners decided to run Google campaigns
in Australia, New Zealand and the UK to attract new clients.
Advertising in foreign countries using traditional methods can be extremely expensive and
requires a knowledge of where and when to advertise. However a Google Adwords
campaign targets an audience that is already interested in Health Retreats, and does not
require a minimum spend or time commitment.
Google AdWords offers complete flexibility and control, allowing unlimited changes and the
ability to pause and restart campaigns as often as you like. This feature allows Rays to
halt their campaign when they are fully booked, and to restart when they need new
bookings.
Rays says: "I spent $900, and I'm signing up prospective clients worth
$6,000."
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